Five Effective Customer Review Response Examples

It’s a great question and one this post will answer. In an effort to help you improve your responses, here are examples of effective responses to customer reviews.

This is the customer everyone wants. They give you 5-stars all around and can’t recommend you enough.

Even though they are singing your praises, you still need to respond. Scratch that. You GET to respond.

Here is an example of a 5-star review from a customer at Orem Dream Dinners, and a killer response from the owner.

Here’s what’s good about this review:

This owner sometimes includes pictures of customers having fun preparing their dinners in the review responses. A+

If this customer has a bad experience, they have no problems letting you and the whole world know about it.

These customers are volatile and important. If you can turn that frown upside down, you may even get them to update their review and turn them into a life-long customer. You’ve probably even experienced that loyal customers, even when they get angry, will come back to your brand if they feel heard.

Here’s an example of a great response to an angry review from Starbucks.

Here’s what’s good about this review:

Have you ever received a negative review for a company that sounds like yours, but isn’t?

If you run into this problem, don’t worry. Most online review platforms have a built-in flagging system. The best thing to do is to flag the review, so the platform can look into the problem.

In the meantime, feel free to respond to clear up the confusion. All you have to do is let the reviewer know they have the wrong company and ask if they will remove the review.

If you want to go the extra mile, you can offer your number or refer them to the right business.

This customer has a long list of grievances and may even fit the profile of a serial complainer. These reviews are hard to tackle, but it’s important to respond.

Keeva Indian Kitchen has over 557 Yelp reviews, most of which are positive. However, they do have a few instances of needing to respond to heavy complaints. Here’s a good example.

Here’s what’s good about this review response:

Quick note: If the reviewer is flying off the handle or being unreasonable, it may be appropriate to flag these reviews as well. Sometimes it’s worth having the review platform look into the review for further review.

Sometimes reviewers may have a bad experience, but don’t have a lot to say about it, unlike the serial complainers.

Thankfully, they aren’t going on and on. But, just because their review is short doesn’t mean it should go unanswered.

Here’s a great example of a response to a short negative review from Smashburger.

Here’s what’s good about this review response:

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