How I Am Trying To Turn My Landing Page Into A Money Printer

Your landing page is the face of your SaaS product.

I recently created the website for my productized service. After several iterations, it was only “okayish”.

Then I took a step back. Looked at it. And concluded that things had to change.

I did some research, watched people use my website, and got valuable feedback.

Here is how I revamped my landing page to hopefully turn it into a money printer.

It almost always makes sense to set goals before starting to do anything. I tried to give my decisions and my design purpose.

I wanted to:

Limiting confusion by informing visitors in a comprehensive way was my top priority. I had to communicate what my productized service does effectively.

First impressions count. This is why having a good hero section is so important. I wanted to communicate what my productized service does as simply as possible.

I wanted to communicate what my service had to offer at one glance. Before the revamp you had to scroll through multiple sections to get a grasp of my offering.

Now I outlined the main offer plus its benefits.

I emphasized the fact that I offer custom-designed social media templates instead of pre-made ones.

Your offer is the most important thing on your website. The key is to inform in advance and help the customer make the purchase. Doing this can be really tricky. Luckily you have a lot of psychological tools at your disposal.

I revamped my pricing section after these principles. Here is what I did:

I added a section that showcases some of my work.

I am concerned that the “Our Work” section interrupts the scroll flow since it links to a different page. This is why I added a fixed back button on the page.

Adding such a section is a great way to prove competence and persuade visitors to make the sale.

To ensure a consistent experience I did the following:

If you confuse your customers, you lose them.

Pro Tip: Ask ChatGPT what it thinks the company does and then insert your copy.

Of course, this is no substitute for asking your ideal customer. But it’s a great way to get some feedback fast.

Structuring your landing page in a way that makes sense is crucial to ensure a pleasant visit for your customers.

I did the following:

Thank you for reading the story about how I revamped my landing page to hopefully turn it into a money printer. Feedback is appreciated.

Of course, I am not an expert on web design. Despite this, I hope that you learned something valuable. I just wanted to showcase my approach.

Thank you for reading.

Thomas from Halbritter Media

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