5 Ways to Be a Leader in the Growing Skincare Industry

Are you a skincare brand? Then I’ve got great news for you! According to industry data and growth projections, you are in exactly the right place at exactly the right time. But are you ready to make the most of this opportunity? We’ve worked with leaders in the skincare industry, such as Lancôme, Skinceuticals, and bareMinerals, to help them take advantage of the growing skincare market, changing consumer trends, and rise of ecommerce. But before we get into how you can become a leader in this field, let’s take a look at exactly what kind of industry growth we are talking about and the role ecommerce will play.

Currently ecommerce sales make up a relatively small portion of beauty industry sales across all segments.

But what does it all mean? It means if you are a skincare brand you are facing a huge growth opportunity. But as has been the case across many industries, the spoils will go to those who invest in their ecommerce strategy and digital customer experiences. So don’t get left behind. Invest in these are five key areas of opportunity in order for your skincare brand to become an ecommerce leader.

Skincare brands attract a loyalty that many other beauty segments don’t see. Take advantage of this. Consider adding an auto-replenishment feature to your site. You may also consider positioning it as a subscription plan to capitalize on this overarching consumer trend. For customers who don’t opt in, send them trigger emails based on common replenishment cycles for products they have purchased. Allow them to add the items to their cart from the email, or link directly to their order history and provide an easy reorder feature there.

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