Personality Market

In a society that is driven by marketing mentality, personality market is unavoidable. In such societies there have been a shift from skills with things to skills with persons. In other words, there’s shift from manual skills to the art of 'handling’, selling and rendering services to people.

Personality market is the market that attaches great value to employee personality traits. Personality signifies inner psychological characteristics that reflects how a person reacts to his or her environment. In this types of market you’re employed based on your personality traits while your academics qualifications and experiences serves as entry qualifications.

Again, kindness and friendliness are vital aspect of personalized service of public relations of big firms that are rationalized to promote the sales of products.

Moreso, in the work place in other to market or sell products people are mandated by the salesman ethics to be interested in other peoples so as to manipulate them to earn a living.

The way a client or a customer feels about the representative they interact with, will often determine the way the client or the customer feels about the company or the organization. As well as anything they sell, do or make.

Finally, what keeps you on the job is neither your qualifications nor your experience (they’re necessary) rather, it is your ability to get on with people.

Mills, C. Wright 1951 White Collar: The American Middle Classes, New York: Oxford University Press.

https://economicsociology.org/2017/05/13/c-wright-mills-on-the-personality-market

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